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Top 10 most influential UAE brands

Brand

Etihad, Emirates and Jumeirah top the list... is that really much of a surprise?

September 3, 2014 3:46 by



LinkedIn announces the top 10 most influential brands in the UAE on the professional network.

With 313 million members on LinkedIn, the list has been created based on the engagement of users with brands headquartered in the UAE.

Before we go any further, here is the top 10 list:

1. Etihad Airways

2. Emirates Airline

3. Jumeirah Group

4. Cleveland Clinic Abu Dhabi

5. EMAAR

6. Etisalat

7. National Bank of Abu Dhabi

8. Du

9. DAMAC

10. TASC Outsourcing

With airlines, hospitality providers, real estate companies and telecom operators dominating the list, the hospitality industry in the UAE seems to be leading the Internet transition.

“While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success,” explains Jacob Thomas, head of LinkedIn Marketing Solutions for the Mena region, in a press release from the network.

“The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the country.”

With numerous companies now moving onto the online platform, especially on social media, brands must engage interest and connect with their customers in a modern manner.

“We’re delighted to be recognised as the most influential brand in the region. LinkedIn provides us with a unique platform to engage business travellers and relevant decision makers. This ranking follows a number of very successful campaigns we’ve run on the platform, taking our number of followers above 120,000,” explains Elizabeth Selby, head of social media at Etihad Airways, in the release.

Through campaigns, discussions and interactive content, brands can do almost anything online, we only hope that they continue to thrive and that other brands start to step up to the plate.



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