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UNIMPRESSED: Exclusive research shows why residents UAE and Saudi Arabia don’t give a leafy cabbage about going green

going green dubai

67% surveyed say they would be more environmentally conscious if there was an incentive.

May 29, 2012 5:47 by

When you live in a country with one of the largest carbon foot prints in the world, it doesn’t take a genius to know there is something wrong with the level of environmental consciousness of the UAE. At the same time, if you have been in the country long enough, you will know that there is and has always been a lot of talk about going green; so what is at the root of the problem? It surely isn’t for a lack of awareness, after all Dubai is home to a lot of recycling bins and annual Earth Hour, No-Car Day and Earthy day celebrations. So what gives?

Kipp was curious. With the help of our friends at YouGov we asked 1,518 people in Saudi Arabia and the UAE about their attitudes towards environment. It turns out, the state of our planet ranks at number six on people’s list of concerns, after unemployment (62 percent), war (55 percent), poverty (50 percent), the financial crisis (47 percent), human rights (39 percent).

What is even more interesting is, over 67 percent of those surveyed said they would be more environmentally conscious if there was an incentive. For more insights on our selfish attitudes towards the environment in this part of the world, have a look at our nifty infographic.


  1. C V Subash on May 30, 2012 8:12 am

    It is all due to the low level of awareness.
    Everyone cares…surely
    Incentive helps, but that alone is not the reason.
    While educational institutions, government agencies and other related agencies can play a big role, ultimately all those who believe in it should proactively practise it.

    PS : I feel across G20 countries, some of the basic initiatives should be mandatory – for example, segregation of garbage & re-cycling.

  2. Iftikhar Awan on May 30, 2012 12:43 pm



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