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VIDEO: Brands ‘Do the Harlem Shake’


Youtube has a strong case of the Harlem Shake fever, but only a few brands are taking note. Here are the top five leading the viral charge.

February 17, 2013 5:23 by

The internet is going crazy over the Harlem Shake – a 30-second dance video popularised by Youtubers Filthy Frank and TheSunnyCoastSkate on February 2nd. Since then, more than 40,000 videos inspired by the Harlem Shake have been released. Together, the videos have received 175 million views since February 12, 2013. Brands with their finger on the pulse have been jumping on the viral bandwagon and Kipp takes a look at the top five best iterations of the Harlem Shake by a brand.



Pepsi gets our vote for the most creative and brand-intensive interpretation of the Harlem Shake. Since it was published on February 13, the video has had 55,800 hits.




Chili’s Harlem Shake scores points for featuring several ‘Harlem Shakers’ eating during the latter half of the video. It is important for brands to find a way to relate to the trend and still stay loyal to its product.


Go Daddy

Web hosting and internet domain registrar, Go Daddy, set their iteration of the Harlem Shake at an Employee Town Hall meeting. Talk about letting the voice of the masses be heard.


 Red Bull

In a matter of five days, Red Bull Racing Australia’s version of the Harlem Shake has had 234,632 hits.




Yoga merchant and clothing store Lululemon came up with this yoga-inspired version of the Harlem Shake which has garnered more than 20,750 views since it was uploaded on Friday.

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1 Comment

  1. Steve on February 18, 2013 5:15 am

    Hi guys

    There’s a factual error in your article, i.e. the 30+ second meme was not created by Filthy Frank.

    The 36-second version uploaded by Filthy Frank was uploaded at 17:38pm on 02 February, more than 2 hours after the internet meme uploaded on the same day at 15:17pm by the SunnyCoastSkate boys. You can validate the TSCS meme was uploaded before the FF version via YouTube’s validation service and (look for the word updated near the end of the text).

    The internet meme that is being replicated in its present form was created by the TSCS boys, which can also validated in a blog from Kevin Allocca, YouTube & Google’s Trends Manager


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