Video games in the UAE
It’s one of the fastest growing industries in the country, and Abu Dhabi has just announced a partnership to build a huge studio for multi-player online games.
August 5, 2009 6:42 by Aarti Nagraj
Last year, UAE-based Colourblind Entertainment released ‘Sharq Warriors’, a video game specifically developed for gamers from the Middle East.
“We believe there is a gap in the market with many games currently available produced from a western perspective,” said Riz Khan, one of the founders of Colourblind, in a release. “Often they are insensitive to Arabs, Asians, Africans and Latinos, portraying them as the bad guys who have to be stopped and killed. We are working to break down the stereotypes by providing positive role models, and ‘Sami’ is the first of them.”
Sami uses shooting, driving and parkour (free running) skills to navigate tricky desert, urban and industrial settings, and hopes to reach out to the video players in the region.
Last year, Disney also released Wall E, a fully-Arabised game for next generation consoles, based on the Pixar animated movie. The game is available in Arabic for the Xbox 360, Playstation 3 and PSP, and all other major platforms in English. Its developers hope to reach out to the Middle East market, and expect to release more titles soon.