close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

Video games in the UAE

Video games in the UAE

It’s one of the fastest growing industries in the country, and Abu Dhabi has just announced a partnership to build a huge studio for multi-player online games.

1

August 5, 2009 6:42 by



Marketers have also begun to tap the growing popularity of video games in the region, and companies in the UAE have started experimenting with in-game advertising.

In March this year, Starcom ran the “Totally Street “campaign for Chevrolet Aveo, targeting young buyers. Apart from using outdoor, print and online, the campaign also used branding on stadiums in PlayStation 3 games. According to Starcom, the entire promotion was extremely successful, with sales jumping over two months.

Other brands in the UAE that have used in-gaming advertising include Du and Beiersdorf’s Nivea for Men, the latter having used the medium in the US in 2007 before bringing it to the UAE this year.



Pages: 1 2 3 4 5 6

1

Tags: , ,

1 Comment

  1. Katherina Michniak on June 1, 2010 8:58 pm

    What did anyone do before the invention of gaming?

     

Leave a Comment