VIDEOS: Are you sure you want to remove this item from your basket?
Google Analytics has made a series of videos that show how bad e-commerce, web and digital practices by companies leave customers frustrated. The experience is simulated with real life people and scenarios.
Online shopping is taking the world by storm. Essentially, the attraction to shopping online as opposed to actually pushing a cart down a supermarket aisle is the efficiency and ease that it brings or rather, should bring. In a short series of humourous clips, Google Analytics shows us how bad web and marketing practices look like in real life.
In a nutshell, it encapsulates horrendous customer support and experience.
E-commerce sites, particularly in this region tend to hear a lot of negative feedback but they can never truly feel the same painful experience that a frustrated customer feels. These videos are specifically meant for them. Many websites lose hundreds of potential customers because of a difficult digital experience. Google says this is what your customer experience might look and feel like:
What’s distracting your customers?
How can it be so challenging to find your favorite type of milk?
When do visitors check out from your online buying process?
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