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How online shopping can be frustrating

Google Analytics has made a series of videos that show how bad e-commerce, web and digital practices by companies leave customers frustrated. The experience is simulated with real life people and scenarios.

December 16, 2012 11:59 by



Online shopping is taking the world by storm. Essentially, the attraction to shopping online as opposed to actually pushing a cart down a supermarket aisle is the efficiency and ease that it brings or rather, should bring. In a short series of humourous clips, Google Analytics shows us how bad web and marketing practices look like in real life.

In a nutshell, it encapsulates horrendous customer support and experience.

E-commerce sites, particularly in this region tend to hear a lot of negative feedback but they can never truly feel the same painful experience that a frustrated customer feels. These videos are specifically meant for them. Many websites lose hundreds of potential customers because of a difficult digital experience. Google says this is what your customer experience might look and feel like:

What’s distracting your customers?

How can it be so challenging to find your favorite type of milk?  

When do visitors check out from your online buying process? 



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