Henri Mattila, head of product & portfolio at Nokia Middle East, discusses the brand's latest releasesMarch 3, 2014 12:51 by Maha El Gazzar
VIDEOS: Are you sure you want to remove this item from your basket?
Google Analytics has made a series of videos that show how bad e-commerce, web and digital practices by companies leave customers frustrated. The experience is simulated with real life people and scenarios.
December 16, 2012 11:59 by kippreport
Online shopping is taking the world by storm. Essentially, the attraction to shopping online as opposed to actually pushing a cart down a supermarket aisle is the efficiency and ease that it brings or rather, should bring. In a short series of humourous clips, Google Analytics shows us how bad web and marketing practices look like in real life.
In a nutshell, it encapsulates horrendous customer support and experience.
E-commerce sites, particularly in this region tend to hear a lot of negative feedback but they can never truly feel the same painful experience that a frustrated customer feels. These videos are specifically meant for them. Many websites lose hundreds of potential customers because of a difficult digital experience. Google says this is what your customer experience might look and feel like:
What’s distracting your customers?
How can it be so challenging to find your favorite type of milk?
When do visitors check out from your online buying process?
More on Cover Story
Lately on Kipp
Brands are offering over-complicated services, report reveals.October 31, 2013 5:38 by Muhammad Aldalou
Middle East VP skydives onto Palm Jumeirah.October 7, 2013 2:52 by kippreport
Nima Abu-Wardeh talks about the importance of managing finances, the temptations that stand in the way of saving and the long-term options that money can provide.September 24, 2013 5:50 by Muhammad Aldalou
SellAnyCar.com founder guarantees to buy your car within 30 minutes.September 19, 2013 2:35 by Muhammad Aldalou
Interview with Annie Rickard, global CEO of Posterscope Worldwide.September 17, 2013 10:03 by Maha El Gazzar