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Weevils discovered in Spinneys pasta

MAF interested in Egypt supermarkets

A Spinneys outlet in Qatar has been temporarily shut down after health violation

April 4, 2013 6:23 by



After weevils (a type of small beetle from the Curculionoidea family) were found in a packet of dry pasta, the Doha Municipality has ordered the temporary closure of a Spinneys outlet at the Pearl-Qatar development. The news broke out on the grocer’s Facebook page but interestingly enough, it wasn’t an official announcement made by the company.

It was only when a customer posted the question of “what happened to Pearl Spinneys” three days ago that Michael Wright, the Lebanon-based CEO of Spinneys responded today to confirm the closure. “Unfortunately there were weevils in a packet of dry pasta, the municipality have decided that the store should close for a period of time,” he wrote.

When the customer questioned the situation further, worrying particularly about the well-being of the company’s employees, he reassured her that – as far as he knows – the closure will only last for a month.

“We will ensure the employees are not effected, they will temporarily work in The Mall branch.”

Arabian Business, having initially reported on the closure earlier today, also added that Spinneys is the second outlet on Pearl-Qatar that has been closed down in the last few weeks. Expired food was reportedly discovered in the Kitchen of Thai restaurant Mango Tree.

Now, while Kipp does find the CEO’s response admirable – even if it was posted three days later – we can’t help but wonder why so many brands tend to shy away from being transparent with the public. Maybe we don’t know the first thing about damage control or preserving a brand image, but surely putting out the ‘flame’ from the start must be better than letting the rumour mills churn out something nasty.

People are bound to find out about something sooner or later, and the way I see it, if a brand reacts quickly and honestly, at least they can control the manner in which the news is heard.

*Image for illustrative purposes only



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