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What makes a company an attractive place to work?
Bayt.com survey reveals supportive work environment as key factor
February 23, 2014 5:59 by kippreport
Approximately 90 per cent of jobseekers are attracted to companies that offer supportive and great work environments, and seven out of ten will only work for a firm they’re proud of, according to a survey by job site Bayt.com, which was released today (Sunday, February 23).
Called What Makes a Company an Attractive Place to Work, it also adds that companies should market themselves to jobseekers as great places to work, since the latter is attracted to firms with strong brands and supportive environments.
The online survey was conducted from December 20, 2013, to January 30, 2014, with 8,853 respondents from the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Lebanon, Syria, Jordan, Algeria, Egypt, Morocco and Tunisia.
Nearly 36.4 per cent of polled participants state that they would like to work for a company that has a supportive and great work environment. Twenty eight per cent would like to be part of organisations that are admired, followed by 20.1 per cent that would like to work for big companies with global operations. Innovative firms were popular with 12.9 per cent of respondents.
The poll also adds that online presence is essential, as 76.4 per cent of participants use the internet to research a company when considering a job. Approximately 60.1 per cent feels that the most harmful thing a company can do for its brand is to not follow up or communicate after receiving a job application.
“The results of our latest poll show that it’s more important than ever for a company to maintain a strong online presence with an appealing brand ethos,” says Suhail Masri, vice-president of sales at Bayt.com.
Half of the poll’s respondents would prefer to work at a firm where they feel the work they do is part of a greater purpose, with 22.6 per cent wanting to believe in a company’s mission, vision and/or values. However, for 20.1 per cent of respondents, being paid a higher salary is the biggest attraction.
“It is critical to note that, while salaries are important for attracting and retaining top talent, many other criteria also come into play and employer branding plays a key role in communicating the unique dimensions of a company as a great place to work,” Masri concludes.