Kippreport gets insights from Mike Belk, CEO and president of Daimler Middle East and LevantMarch 26, 2015 12:02
Where are you watching the 2014 Football World Cup?
Majority reveal they are watching matches from home
June 24, 2014 7:22 by kippreport
By Nadine Sayegh
A Kippreport poll reveals that 59 per cent of World Cup fans are watching matches from their homes.
The results come as a shock to us here at Kippreport MQ as the poll also reveals that people are the least inclined to watch matches ‘out and about with friends’, with only 12 per cent selecting this option.
Fifteen per cent seemingly has no interest in the sporting event, citing ‘FIFA who?’ as the response.
The remaining 15 per cent said it will go wherever the crowd flocks to.
The cost of watching the matches in the comfort of your own home hovers around the AED400 mark for full access to all games, which is a considerable increase from four years ago, when it was approximately AED300.
Speculation on this increase led us to assume that the majority would watch the matches in public areas; however, our results show the opposite is true.
It may be that due to the timings of the matches, the earliest beginning at 8pm local time and the latest at 5am, most people would rather watch it at home in order to wake up for work the following day.
However, we believe that the World Cup is one of the few occasions where the majority of the world unites over a love of sports, and that it should be shared with a group of like-minded fans.
Where are you watching the World Cup?
Let us know in the comment section below.