Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Who’s visiting Dubai?
The emirate was hit by a substantial decline in tourist numbers last year, but could be on the road to recovery.
January 31, 2010 2:14 by Aarti Nagraj
As the Business Monitor report asserts: “North America and Europe together accounted for an estimated 45 percent of total arrivals to the UAE in 2008″. However it added that recovery was expected in 2010 and that tourist arrival would pick up from 2011.
A separate survey by research firm STR Global estimated that hotel occupancy in the Middle East fell to 62 percent in 2009, down 10.9 percent on the previous year. The average daily rate (ADR) also decreased 2.7 percent to $153.91, while the revenue per available room (revPAR) decreased 13.3 percent to $95.44, said the report.
The biggest declines were recorded in Dubai, where revPAR during the year fell 31 percent to $163, occupancy levels dropped to 69.4 percent from 77.2 per cent in 2008, and ADR decreased from $308.51 in 2008 to $235.48 last year, a fall of 23.7 percent.
“The Middle East/Africa region currently lags behind the other world regions in terms of RevPAR recovery”, said Elizabeth Randall, managing director of STR Global. “However, as the region entered the downturn later than Europe, Asia/Pacific and North America, we believe this only to be a time lag until the Middle East/Africa region follows the other regions on the recovery path.”
But even as the region supposedly starts out on its recovery path, the increasing number of hotel rooms could lead to a problem of oversupply.