Kippreport’s top insights from the Digital Media ForumMarch 29, 2015 11:16
www.foodonclick.com launches in Arabic
Arabic interface of www.foodonclick.com promotes ease of access for Middle East residents
January 28, 2014 6:17 by leilaalmawy
www.foodonclick.com, the Middle East’s online hub for ordering food, most recently launched its website in Arabic in an initiative to cater to the needs of Middle East residents by promoting ease of access through its services. The Arabic interface is part of the company’s expansion plans and was a necessary step towards connecting with the customers and reaching new platforms, according to Kıvanç Arkaç, the CEO of the company, who explains that “having an Arabic interface is only natural considering we operate in a region where Arabic is the most spoken language.”
Foodonclick launched in the United Arab Emirates (UAE) in 2010 and proceeded to branch out to Oman, Qatar, and the recently launched platforms in Lebanon and Saudi Arabia. The company’s success in the Middle East is based around the fact that the region has some of the highest internet and Smartphone penetration rates in the world, according to Arkaç, who believes that the fast-paced lifestyle and rich and diverse food culture is one of the main contributing factors that makes launching such a concept ideal.
With more than 100,000 subscribers and over 1,200 restaurants spread across the Middle East, www.foodonclick.com receives, on average, approximately 5,000 meal requests per day, easing the stress of having to cook for many career-driven individuals. Thus, with 7pm recorded as the peak time to dine, people are not simply given fast food choices to pick from, but they are presented with a diverse range of cuisines to choose from with restaurants of quality as options.
With the UAE holding more than 200 nationalities, language can be a barrier quite frequently, making it a little difficult to communicate properly whether through phone or in person, hence having the option of ordering food through an online portal leaves little room for misunderstanding and states the exact order and request in print. Therefore, foodonclick may simplify and ease the activity of dining for many in this sense.