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Yahoo on Tumblr: ‘we promise not to screw it up’

CEO of Yahoo! Marissa Mayer

Search engine giant confirms purchase of popular blogger site as both sides vow to address users' concerns

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May 21, 2013 2:52 by



If for nothing other than using the term ‘not to screw it up’ in the official press announcement of the Tumblr acquisition, Yahoo has definitely become a lot ‘cooler’, and for that matter so has CEO, Marissa Mayer.

After days of rumours and user-driven panic about where the service is heading, the search engine giant has confirmed its purchase of the New York-based blogger site, and after a track record of ‘mismanaged’ acquisitions, such as Flickr, the chief promises not to screw things up this time around. In fact, both she and 26-year-old CEO of Tumblr, David Karp, have made several promises to ‘allay’ any concerns users may have.

“We’re not turning purple. Our HQ [office] isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing,” writes Karp in his celebratory post. “So what’s new? Simply, Tumblr gets better and faster. The work ahead of us remains the same – and we still have a long way to go – but with more resources to draw from.”

As for Mayer, along with inserting a quirky GIF and the aforementioned ‘We promise not to screw it up’, she vows to run Tumblr independently and help it become even better and faster.

“We promise not to screw it up. Tumblr is incredibly special and has a great thing going on,” she writes in a recent blog post. “We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, the team, wit and irreverence will all remain the same, as will the mission to empower creators to make their best work and get it in front of the audience they deserve.”

As far as working together goes, Mayer adds that Tumblr can deploy Yahoo’s personalisation technology and search infrastructure to help users discover creators, bloggers and content they’ll love. “In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience,” she writes.

For those of you out there who are still cynical about this long-term partnership – then allow Kipp to quote another sentence from David Karp’s post; perhaps the quirkiest one of all: “We also share a vision for Tumblr’s business that doesn’t compromise the community and the product we love. Plus, both our logos end with punctuation.”

Tumblr. and Yahoo! – now if that doesn’t convince you, nothing will.

*Photo Credit



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