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SMEs in UAE – Great Place to Work is coming to you

Great Place to Work For

It's no longer just the big boys getting all the glory...

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April 10, 2013 7:07 by



If we’re spending eight to 10 hours a day at the office, we’d all be much happier spending that time at a great place to work. The problem is that more often than not – defining what constitutes a great working environment can be quite tricky. What’s more, companies want to know what their employees think of them and whether or not they even ‘qualify’ to have that title.

When Kipp spoke to David Robert, CEO of Great Place To Work Gulf (GPTW), he told us the first and most important step towards building a high-trust working environment is for the management – from the CEO down to the senior staff – to commit themselves entirely to it. According to him, it’s a trait they’ve seen in every single one of their ‘top companies to work for’.

GPTW Gulf is an affiliate of the global research, training and consultancy firm that recognises the best workplaces in over 45 countries. You might have heard of them through their ‘FORTUNE’s 100 Best Companies To Work For’ list or – in the case of the gulf branch – the ‘Top Companies to Work for in the UAE’. In 2013, Microsoft got the first spot in the latter.

Previously, only the big names with large offices were able to qualify for this assessment – but the institute has recently decided to dig deeper and start searching for the UAE’s top small and medium companies (SMEs). The annual list will be based on confidential feedback of their staff and an independent culture audit of their HR practices by the Institute.

“We started to get inquiries from companies with only 30 or 40 employees but still wanted to qualify because they believed they were doing great things for their corporate environment and employees,” says Robert. Quite simply, it’s all about human relationships. Whether you’re an employee in France, the UK or Dubai, the same behavioural patterns in the workplace are going to drive your motivation.

If you really want to know whether the company you work for is great, then stop and ask yourself a couple of questions. Do you feel like just another number? Is your management consistent with their policies? Are you normally included in decisions that affect your immediate environment? Do you feel trusted and supported?

“There are lots of ways to look at this. I’d say that at all great places to work, we see consistency across different areas – the first being complete commitment from the CEO to the senior management towards creating a desired corporate culture,” adds Robert.



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