Besides the fact that it is THE luxury event of the yearMay 27, 2015 9:48
Your corporate secrets are worthless
Paranoid about corporate espionage? On edge about your company’s creative edge? Worried about the impending BlackBerry restriction? Relax, says Sam Potter – you don’t even have any secrets.
August 1, 2010 1:36 by Samuel Potter
Before the now infamous launch of the iPhone 4 (marred by technical faults and bad press), Apple had another mini-crisis. You probably remember it. Somebody within the company managed to “lose” a prototype of the device. A software engineer out celebrating his birthday left the iPhone 4 (disguised as an iPhone 3) in a bar, and it soon found itself in the hands of a prominent tech blog.
Steve Jobs and his company were infuriated, and Jobs himself reportedly called Gawker to demand the phone’s return. Meanwhile all the legal moves at Apple’s disposal were used, from letters to a house search. The company tried everything it could to recover the device and protect its valuable technological advances.
I can understand their anger at losing the device, but I cannot understand their behavior subsequently. According to reports, the company used its influence to bring about the house search, to the fury of many in the tech and journalism communities. It was not very clever PR, but it was all to protect those precious technological advances.
Pages: 1 2