Your cup runneth over--witness the onset of Social Media Fatigue

Your cup runneth over–witness the onset of Social Media Fatigue

Localisation of apps remains strong among social media users, although globally people are getting a little bit tired of the whole thing.

August 16, 2011 2:24 by shafeer

…social media boredom,” said Jonathan Lakin, CEO of ad campaign tracking company Global Dawn, discusses the Gartner survey on social media opinions.

“Until now, social media has been viewed as a new and exciting way to engage an audience – however the survey proves that most users are in fact passive. This is something that needs to change, particularly from a brand point of view. It is not just enough for social media websites and platforms to connect people anymore – they need to actively engage with users, piquing interests and keeping users coming back. With the digital native generation constantly needing stimulation, brands need to think hard about how they will keep their audience enthused.”

For additional information, see the Gartner report “User Survey Analysis: Trends in Consumers’ Use of Social Media”, which is available on Gartner’s website.

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Tags: fatigue research, gartner research, gartner social media, social media, social media fatigue, social media research