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YouTube expands Partnership Programme across Mena

YouTube expands Partnership Programme

Google-owned site receives more than 300 million views per day.

September 16, 2013 6:01 by



YouTube is expanding its Partnership Programme across the Middle East region and North Africa, since its initial launch in March 2013.

According to figures from Google, online video creation has grown by 20 per cent since October 2012, with YouTube receiving more than 300 million video views a day and two hours of uploaded content every minute from users in the Mena region.

After launching eight local domains, including for Saudi Arabia and Egypt, the Google-owned platform is extending its reach into the rest of the GCC region, to include localised versions in Qatar, Bahrain, Oman and Kuwait.

Local versions of the website means that users visiting YouTube will see the most popular videos from their home country, along with those rising in popularity. And when users create and upload videos, people in their country and around the world, will be more able to find and watch the uploaded content.

Making money from YouTube

The YouTube Partnership Programme, now available in several locations throughout the region, allows content creators to make money and grow their business online.

With the introduction of this programme, users in Bahrain, Qatar, Kuwait, Oman and Morocco can become partners simply by clicking and following the monetisation tab from their account – provided they upload original content to their channel.

This gives users the ability to build an audience and generate revenue out of their channel upload views.

Advertising

Following YouTube’s introduction of its monetisation programme in the UAE, Saudi Arabia and Egypt, the company is extending the feature to the rest of the Arab world, presenting an opportunity for advertisers looking for a Pan-Arab marketing solution.

“With a deeper understanding of the user, they can also reach different segments of the population through their interests and topics,” reveals a statement from YouTube, adding that the format where advertisers only pay for ‘engaged views’ has revolutionised the advertising industry.

The user experience is optimised as they only watch ads that they really want to watch. Users can skip ads within the first five seconds and the advertiser only pays when users choose not to skip.



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