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Analysis		Media/Marketing
Two years on, Lebanon struggles to deal with another fine mess		Gulf Air signs sponsorship deal with sixth best football club in London
The worst environmental disaster in Lebanon's history turns two this summer. Government claims it has made progress in clearing up the mess, environmental campaigners disagree.		Queens Park Rangers to carry Gulf Air branding on their shirts from next season. With Bernie Ecclestone, Flavio Briatore and Lakshmi Mittal involved the club could be destined for big things.
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Innovation		Analysis
TV addicts paid to suggest reality TV concepts		Ivory Tower protestor website gutted as Dubai real estate credibility called to question
Boss of Endemol launches online community to create new reality TV concepts. Active users earn $500; green-lighted projects paid $50,000.		Website of well-organized Dubai property protestors gutted of content. Ivory Tower developer and RERA also silent, as much delayed project continues to stall.
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Analysis		Innovation
Five reasons why things aren't so bad		Introducing Spikeball and Leet: the cricket and football for the next century
Stop grumbling, things could be worse - you could be a US car buyer, a UK homeowner, or a BP executive trying to work in Russia.		Is it possible to create - and successfully spread - and all-new sport? Two new ideas from the US and Finland hope a more networked world does the trick.
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People		People
Hot brand Puma coolly aims for clever - not big		The secret life of...Prince Al-Waleed bin Talal
But Siobhan Adams runs out of steam talking to Puma CEO, Jochem Zeitz.		...or everything you ever wanted to know, but were afraid to ask.
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Opinion		Media/Marketing
Theme park central, or theme park overload?		Testy creatives hit back at Saatchi jibes
A Madame Tussauds museum is on its way to Dubai, joining Marvel, Universal Studios and Legoland. But is this explosion of the entertainment industry sustainable?		Advertising creatives in the region respond strongly to 'crap' criticism from Lovemark guru Kevin Roberts.
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profile		q&a
Barakat's $109m healthy feast		Cowabunga! How PR creates (and copes with) crazes
Consumers may stop eating meat or fish, but they'll never stop eating fresh fruits and vegetables, says the CEO of the UAE's leading supplier. "It's the healthiest business."		Fred Cook of PR firm Golin Harris on youth marketing, online dialogue and riding the Teenage Mutant Ninja Turtles craze.
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office life		office life
May 30		May 23
Kiwis in Dubai; Keep Petrol Expensive; Preserving Old Dubai; Creative Business Cards; The Business of Freegans; Business Start-Ups in a Recession.		Tourism's New Destinations; The Modern Silk Road; Gasoline is Cheap; Million Dollar Homes; Mover and Sheika; Can Bloggers Earn?
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Retail		Analysis
Corporate failure stalks Second Life		Great flagships stores: not so big, as clever
Reebok, Coca-Cola, Adidas, Reuters...Second Life has gone a great job attracting corporates. But nine out of ten business forays into the virtual world fail within 18 months.		In retail, the term 'flagship' is greatly overused. It is not so much a question of size, as brand personality, says Aubrey Ghose.
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office life		Analysis
May 16		Ten things you may not know about... natural gas
Riyadh Bosses the Dollar; Oil's Murky Math; Dubai's Roads; Jingle Mail; Business-Like Bezos; Penthouse Gets Pious; The State of Mobile Advertising.		With several new projects in the pipeline, including a $25bn development in Abu Dhabi, the industry is all set for major expansion.
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Middle East Business News & Analysis from Dubai | kippreport.com

New Business Thinking

| July 6, 2008

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