Archives for the ‘marketing’ Category
  Facebook: more than just a networking site?»

As the fifth most visited site on the planet, is Facebook a viable marketing and advertising tool for companies feeling the pinch?

January 6, 2009

Want a pay rise? Apply make up»
A personal branding workshop says that you are 25 percent more likely to get promoted if you wear make up to work.

January 5, 2009

Branding the Dubai Metro»
The RTA has just announced the new names of some of the Dubai Metro stations. What do you think about them?

December 23, 2008

Affluent conversation, Part II»
Luxury is a “national obsession” in the UAE, say advertising industry analysts. And rather than taking the shine off all that glitters, the credit crunch could put the exclusion back in exclusive. Part II

December 22, 2008

Affluent conversation, Part I»
Luxury is a “national obsession” in the UAE, say advertising industry analysts, adding that to push posh products, marketers must make consumers feel special. Part I

December 21, 2008

For sale: your phone number
For sale: your phone number»
SMS spam is annoying and useless. Telecom providers deny giving out personal details to advertising companies. So how do telemarketers get your information?

December 21, 2008

Capital boom, Part I
Capital boom, Part I»
While the rest of the world worries about sustenance, Abu Dhabi has big plans for expansion. Where do we begin? Part I of a series.

November 12, 2008

Jet set for blast off…
Jet set for blast off…»
The global economy may be plummeting, but Virgin Galactic’s space program is counting down to take-off. And this region is proving profitable.

November 11, 2008

Twofour54 vs Dubai Media City»
Abu Dhabi’s new media zone goes head to head with Dubai Media City. See which brand scores the highest

November 5, 2008

Media wars?»
Abu Dhabi now has its own media zone that competes with Dubai Media City. But is the UAE in need of yet another media hub?

October 13, 2008

Arrested development»
The branding fallout of Dubai’s anti-corruption drive has, unfortunately, been coupled with the lack of proper crisis management, says experts.

October 9, 2008

Not faking it»
Saudi Arabia is currently battling the billion-dollar piracy industry that is rampantly growing in the Kingdom.

October 8, 2008

Taking it interns»
While students can provide a ready source of labor and inspiration for ad agencies, to make the most of work placements, both sides need to know what they want.

October 6, 2008

The science behind star power»
Does basking in the reflected glory of celebrity endorsement guarantee long-term success for brands?

October 5, 2008

On the lookout for the best»
Rigorous recruitment checks, along with a well-structured and qualified finance department could boost Saudi business revenues.

September 28, 2008

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