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DMS appointed exclusive media representative for KSA’s #1 Cooking Website “”

June 14, 2012 9:54 by

Digital Media Services (DMS) which serves as the digital arm of Choueiri Group recently announced its latest appointment as the Exclusive Advertising Sales Representatives of the # 1 cooking website in KSA “”.


The engagement is effective as of May 15, 2012and is aimed at enhancing the value and effectiveness of the communication solutions which DMS delivers to advertisers and their brands.


Speaking on the scope and potential of this new partnership, DMS’ Managing Director, Michel Malkounsaid that “ is a well-designed, modern website which already features over 4700 recipes. This partnership serves as a strategic addition to the DMS portfolio, as uniquely caters to advertisers targeting food and health conscious audiences, as well as those seeking to reach active and engaged consumers with an appetite for delicious cooking ideas. We see this platform becoming a vital ingredient in the marketing mix”.’s unrivalled performance since its recent launchhas propelled its growing popularity as atrend-setting market leader. The most recent “Effective Measure” survey (April 2012) outlines’s leadership and popularity with regional audiences, showing that the website takes the # 1 position within its respective category (cooking websites) in the KSA market. It also confirms that the website currently retains 294,641 Unique Browsers and 1,728,081 Page Views in the MENA region.


95% of the Website’s traffic is being generated by predominately married women (80+ %), with notable traffic surges and peaksexpected during the upcoming Ramadan period. With Shahiya.compoised to continue attracting housewives throughout the holy month, DMS will be extending a wide spectrum of highly beneficial opportunities for brands. These will vary from display banner advertising and sponsorships, to dedicated branded microsite sections and special executions.


About Digital Media Services (DMS) / Choueiri Group

Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium portfolio of online /mobile offerings, with an aim of strengthening the value and effectiveness of the communication solutions which the Group delivers to advertisers. DMS is headquartered in Dubai, with presence in key regional markets.

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty years. Today, the Group’s companies market and manage the advertising space of 29 television stations, 17 print titles, 11 radio stations, cinemas, web portals and the largest network of outdoor signs in the GCC. Choueiri Group operates in nine markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 2 representative offices and more than 600 committed executives.


Contact Person: Assad Jamil
Company Name: Choueiri Group (Marketing & Research Department)
T: +971 4 4545454
F: +971 4 454 54 44
[email protected]


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