Etisalat to implement e-bill
72 per cent of customers were willing to replace hard copies of their monthly statements with e-bills.
August 18, 2013 7:10 by kippreport
Etisalat plans to apply the e-bill initiative across all services in a step-by-step process starting from September 1.
The initiative is driven by an approach to generate environmentally friendly e-bills and to provide customers with increased access to their account information at any hour.
Through the e-bill service, customers will be able to view their account details online from anywhere in the world or through their mobile devices.
Saleh Al Abdooli, chief operating officer of Etisalat, said that customers expect to be able to pay their bills through smartphones.
He adds: “There is an increased dependence on our infrastructure, so we are constantly innovating for cutting-edge solutions.”
The initiative is concurrent with the company’s short-term and long-term strategies of acquiring operational excellence, increasing customer awareness and building a country with sustainable environment, says Al Abdooli.
A recent survey done by Etisalat showed that 72 per cent of customers were willing to replace hard copies of their monthly statements with e-bills.
The initiative has been popular in the UAE, as approximately ten per cent of consumers and 35 per cent of business users of Etisalat opted for e-bills, since its introduction in January.
The Telecom Regulatory Authority (TRA) has also endorsed the adoption of greener billing methods to help with the reduction of waste. Several government entities have already implemented e-bills for their services.
A report by the Indonesian Pulp and Paper Association, published in October 2013, reveals that the consumption of paper in the Middle East will grow to 29 million tonnes over a period of eight years.
According to a report on WAM, the increasingly digitised region has hardly had an impact on paper consumption in the Middle East.
The per capita consumption of paper in the UAE was calculated at 175 kilograms, against the global average use at 62kgs.