ADTA to promote ‘Golf in Abu Dhabi’
With Tiger Woods committing to an appearance in Aby Dhabi’s premier golf tournament next year, the Abu Dhabi Tourism Authority (ADTA) is running the ‘Golf in Abu Dhabi’ umbrella marketing initiative.
December 20, 2011 10:55 by Precious de Leon
The campaign is running in partnership with golf clubs and hotels, according to a report from Hotelier Middle East.
Target markets include the UK, Ireland, France, Italy, Germany, Scandinavia, China, Korea and Japan, with golfing to be packaged as a primary purpose of visit and part of an overall destination experience.
There will be special rates partner golf clubs, as well as flights and on-the-ground transportation.