International lenders did not disclose specificities, but said it was part of global cost-cutting plansNovember 26, 2015 11:32
Al Ahli Club signs Coca-Cola
Deal will see stadium branding but not on uniforms. Both parties in discussion on collaboration on local marketing push.
July 24, 2011 11:01 by p.deleon
Dubai’s Al Ahli Club has signed a long-term partnership with soft drink diant Coca-Cola. The deal will see Coca-Cola products, including ARWA Water, used throughout the Football Club.
The deal includes branding at the stadium and on club collateral but no branding on uniforms, a Club representative told Kipp.The Club, however, is in discussions regarding local campaigns and will comment at a later stage.
Al Ahli Club CEO Ahmed Khalifa Hammad said: “The partnership aims to progress the Football Club as an international brand and associating with a global icon such as Coca-Cola, shows we are actively making those steps.