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Dotmena to represent Glam Media in the MENA region
Dotmena to represent Glam Media in the MENA region The number one vertical female network
June 15, 2011 2:55 by p.deleon
As a part of its expansion, dotmena, a premium network founded by Mediaquest Corp., is representing leading online female vertical network Glam Media in the Middle East and North Africa (MENA). Glam Media is a pioneer of vertical media that connects the world’s top brand advertisers with targeted, niche audiences online.
Glam Media is built on a growing portfolio of 2,500 influential publishers, assisting brands to leverage leading voices with a passionate social following in key women’s verticals: style, beauty, family, entertainment, and living. With more than 201 million unique visitors a month (comScore, April, 2011) Glam Media is engaging with a global audience.
“This agreement is our first step into the Middle East and represents a tremendous opportunity to help brands engage with targeted consumer audiences in this vibrant market” said Ernie Cicogna, Glam Media’s Executive Vice President and General Manager of Glam Media International. “We’ve partnered with dotmena for its strong online media expertise and ability to reach women in this significant market”.
The addition of Glam Media to the dotmena network will offer MENA advertisers the opportunity to reach a wider, more engaged audience with high-quality content to help brands more effectively target and connect with consumers.
“Since its launch in 2010, dotmena has received remarkable interest from brands operating in the MENA region due to it being a premium network, offering brands wide and unique advertising opportunities and qualified content” Alexandre Hawari, co-CEO of Mediaquest Corp, said: “We are very pleased with our partnership with Glam Media and believe it will generate great growth for each party and add value to our existing and prospective clients.”
Online marketing is attracting more and more advertisers due to several patterns, including the growth of the online industry in the region. In addition to that, online advertising is proven to be cost effective, can deliver direct brand engagement, it’s easy to track and measure conversion and can target niche audiences.
Founded by leading Dubai publisher Mediaquest Corp. in 2010, dotmena is fast becoming the network of choice for advertisers and publishers to expand their reach in the region.
dotmena represents more than 50 websites in the fields of business, marketing, communications, sports, women’s interest, lifestyle and entertainment, allowing it to match the right ad to the right audience at the right time.
With operations in the Middle East and North Africa, dotmena is staffed by a highly skilled, dedicated team of experts in the online industry. Its comprehensive knowledge ensures a reliable, rapid and responsive route for advertisers to access an ever-growing network of websites and the consumers these attract.
Boasting more than 500 million impressions, 20 million premium unique visitors and 100 million page views per month, dotmena is already a leading digital network in the MENA region, and it’s growing stronger every day.
Glam Media has headquarters in Brisbane, California, New York, and London, plus offices in New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Düsseldorf, Seoul, Tokyo, Pune, Mumbai and Paris.