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Dubai unveils softdrink in Berlin to promote tourism and business

Dubai unveils softdrink in Berlin to promote tourism and business

The Dubai Department of Tourism and Commerce Marketing (DTCM) has utilised its strong participation in the world’s leading travel trade show in Berlin to promote Dubai as a business and leisure destination by launching a slew of initiatives.


March 11, 2012 1:17 by

At the two-story, 530-square-metre Dubai stand, three wide screens ran the new ‘Definitely Dubai’ image movie, online programs were also available including the training program ‘Dubai Expert’ and the ‘Definitely Dubai’ website and App.

In addition, for the first time at ITB, the new soft drink from Dubai, Dubai Cola, was unveiled. The refreshing drink has a taste of dates and honey and will soon be available in Germany.

For the full year of 2011, Dubai counts around 1,158,000 overnight stays of German guests, corresponding to a growth by 12.4 percent compared to the previous year.

Germany remains the key source market of Central Europe for Dubai. This also applies to the number of German cruise guests, whose share in the total of all cruise guests is at 32 per cent. Hence, every third cruise passenger comes from Germany.

Dubai won the Most Popular Destination in Arabia and Best Arabian Tourist Board in Germany.


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