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Etisalat announces the ‘New Normal’ for businesses in the UAE

Etisalat announces the ‘New Normal’ for businesses in the UAE

The forum provides strategic insight on how ICT can enable better business.

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May 27, 2010 1:39 by



Dubai, May 27th, 2010: Etisalat today hosted the next edition of the popular Etisalat ICT Forum that provides a thought provoking and interactive platform for organizations in the UAE, to discuss emerging ICT trends and their application to their respective business environments and industry domains. During the forum, Etisalat provided strategic direction to UAE corporates to showcase how ICT (Information & Communication Technologies) can deliver the required impetus for businesses in the current economic situation and how organizations can leverage the emerging ICT solutions to create a long lasting business value.

The forum saw delegate participation from many leading organizations in the UAE, as speakers from Etisalat and Industry Solution partners like RIM, Avaya, Pacific Controls, Huawei, Smartworld and Encode Middle East provided pragmatic insights on many interesting topics like Enhancing Business Reach through mobility solutions, ICT Enabled Managed Energy Services, Enhancing Performance through High Speed IP Networks, Location based services for enhanced customer reach, and many more such intellectually stimulating topics.

During his keynote speech, Mr. Abdulla Hashim, Senior Vice President, Business Solutions at Etisalat delivered a leadership manifesto for helping business executives more effectively achieve organizational optimization, while investing for the next growth cycle. He stressed on the significance of openness and collaboration to address the global challenges businesses face today.

“The new economic scenario has opened thought provoking circumstances for businesses to comprehend, adapt and welcome change. The erstwhile normal’s of business have to pave way for a newer normal, where ICT solutions are considered not only as a business enabler but they will take center stage in the developing the holistic business growth strategy, creating the ‘New Normal’ for business,” commented Abdulla Hashim in his keynote speech.

“The new normal will see a paradigm shift in the way businesses are conducted in the UAE. ICT Partnerships will evolve to become collaborative, mobility solutions will become critical to conduct business 24×7 and co-sourcing partnerships will provide the required stimuli to businesses, by allowing them to focus on their core competencies, while their partner focuses on managing their ICT infrastructure,” Hashim reflected.

“ICT can play a critical role in this transformation process to facilitate growth by allowing organizations to move away from a capital expenditure model to an operational expenditure model. Etisalat with its end to end Managed telecom and ICT expertise and state of the art infrastructure, can provide a very strong value proposition to drive productivity and optimize efficiencies across the value chain.” Hashim added.

The conference explored key ICT aspects like Business Connectivity, Mobility, eBusiness, and Managed Services with two focused breakout sessions on Mobility for enhanced productivity and ICT for better business – providing ample food for thought, customer case studies and open discussions for customers and businesses to learn from.

Commenting on the forum participation, Eyad Shihabi, Chief Executive Officer of Smartworld, and one of Etisalat’s key Industry Solution Partner said, “As one of the leading technology services start-ups in the region, we remain committed to the Middle East market and the Etisalat ICT forum offers us the perfect platform to interact with our customers and partners. We are seeing rapid growth and adoption of our products across multiple verticals in the Gulf as businesses strive to develop efficient practices to expand and build competitive advantages. Our participation at this event is also proof of our commitment to developing next generation business applications and contributing to the development of the region’s ICT landscape.”

Reverberating a similar sentiment, Nidal Abou-Ltaif, Area VP for Avaya in the Middle East, Africa and Turkey, said, “At the ICT forum, we will be able to highlight the combined Etisalat and Avaya business communications offerings which will allow a broad range of enterprise customers in the UAE to leverage on unified communications technologies that can increase productivity, decrease costs, and achieve greater flexibility with their communications networks across multiple industries.”

Another main focus of the Etisalat ICT Forum was the Industry Partner Pavilion where customized ICT solutions for specific industries such as Finance and Banking, Healthcare and Hospitality, Wholesale, Retail & Conglomerates, Government and Education, Construction and Infrastructure, Aviation and Logistics were showcased by Etisalat’s Industry Solution Partners. Partners showcasing these industry specific solutions included Avaya, Smartworld, Pacific Controls, Huawei, Market Simplified, Flagship, Research in Motion and Microsoft.

Etisalat ICT Forum (Information and Communication Technology) brings together technology experts and thought leaders from diverse industries to present and exhibit the latest ICT solutions that drive business advantage. Etisalat hosts the ICT Forum various times in the year to share its perspective on emerging ICT solutions, and the benefits organizations can garner through them.



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