close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

Facebook’s skin-whitening app

Users in India can lighten profile pictures.

0

July 14, 2010 2:35 by



Skincare giant Vaseline has introduced a new skin whitening application for Facebook India.

According to the AFP report in Gulf News, the application enables users to make their skins appear lighter in their profile pictures. The report says the download is designed to promote Vaseline’s range of skin-lightening creams for men, “a huge and fast-growing market driven by fashion and a cultural preference for fairer skin.”

The new application has launched with a campaign fronted by Bollywood actor Shahid Kapur, who is depicted in promotional pictures with his face divided into dark and fair halves.

“We started campaign advertising (for the application) from the second week of June and the response has been pretty phenomenal,” said Pankaj Parihar from global advertising firm Omnicom, which designed the campaign.

The report says that in 2009, a poll of nearly 12,000 people by online dating site Shaadi.com revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states.



0

Tags: , , , ,

Leave a Comment