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Negative press coverage ‘has not hit Dubai tourism’

Emirate retains luxury status despite media onslaught, according to survey of UK travel agents.

May 3, 2010 12:51 by



The barrage of negative media reports concerning Dubai’s debt problems has not dissuaded tourists from visiting the emirate, according to a survey of UK travel agents.

The emirate continues to enjoy a reputation as a luxury holiday destination despite Dubai World’s debt woes, according to a survey conducted by branding agency Insignia.

The survey asked whether members of ABTA, the UK’s largest travel association, had seen a significant change in the number of bookings to Dubai since the story made headlines in the UK. Over 90 percent of respondents said they had seen little or no change, and the majority of respondents said Dubai is still seen as a ‘luxury’ destination.

“It is highly encouraging to find that, in spite of negative coverage in the international press, tourists continue to recognize Dubai as an attractive and popular destination,” commented Gaurav Sinha, managing director of Insignia.

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