The Network of Money Makers in the Male Grooming Industry
September 4, 2011 4:16 by Eva Fernandes
That men have perfumes and special colognes that cost an arm and a leg is a well known and accepted fact. But did you know the designer deodorants are catching up, even here in the UAE? One of the ‘must haves’ on Time Out Dubai’s list of Male Grooming was Issey Miyake’s L’Eau d’Issey (deodorant stick), setting you back no less than Dhs115 per stick. But it isn’t just the deodorants that are fast growing; according to a GIA report, toiletries, consisting of bath and shower products, hair care products, skin care products, and deodorants, represent the fastest growing product category in the male grooming industry.