Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
The Network of Money Makers in the Male Grooming Industry
September 4, 2011 4:16 by Eva Fernandes
Though more traditionally female, there is an interesting growing trend of greater demand for male anti-wrinkle cream, bronzing lotion and toning gel. According to a report from one of the pioneer of male skin care products L’Oréal, 80 percents of men in UK, between the ages of 18-29 year olds, make up the majority of the men who consume the grooming products for their skin as part of a routine; not just something they do for a special occasion.