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UNHATE-Benetton’s latest controversial campaign; Dubai in TimeLapse;

UNHATE-Benetton’s latest controversial campaign; Dubai in TimeLapse;

The Earth in TimeLapse; How Do You Get a Million People to Buy a Gadget That Nobody’s Even Used Yet?

November 17, 2011 3:58 by

How Do You Get a Million People to Buy a Gadget That Nobody’s Even Used Yet?
The iPhone, iPad, Modern Warfare 3 what do they all have in common? As this article points out the products are all part of the ‘Million-Plus Preorder Club’…the latest member to join the club is Amazon’s latest tablet the Kindle Fire. So how does a company convince a million people to buy a product no consumer has ever seen or used? Well trust is one factor, check out this review for the others…

24-Hour Dubai Timelapse Is So Beautiful It Seems Unreal
As this Best Of the Web will show you, Kipp is a fan of timelapse videos. In this video, Gerald Donovan set his camera in front of the Burj Khalifa to produce a beautiful video called “The Center of Now”. The video is made up of 2,880 shots over 24 hours, one every 30 seconds, from 4 am on 11/11/11.

Here is one campaign that is sure to be the center of much controversy. Benetton has recently launched a campaign titled “UNHATE” which features some of the most influential people in the world including Barack Obama, Hu Jintao, Hugo Chávez, Pope and Ahmed Mohamed el-Tayeb engaged in, ahem, a rather unconventional loving exchange. So is this a smart business move or a boycott waiting to happen?

Time Lapse View from Space, Fly Over
Ok, so back to the time lapse. We love this time lapse sequences of photographs taken by the crew of expeditions of the International Space Station from August to October, 2011. Look our for the flecks of lightening in the clouds and the following shooting stars in this order:
1. Aurora Borealis Pass over the United States at Night
2. Aurora Borealis and eastern United States at Night
3. Aurora Australis from Madagascar to southwest of Australia
4. Aurora Australis south of Australia
5. Northwest coast of United States to Central South America at Night
6. Aurora Australis from the Southern to the Northern Pacific Ocean
7. Halfway around the World

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1 Comment

  1. Sonia on November 18, 2011 5:00 am

    Benetton you just put the last nail in your coffin.

    Your company ad department should be all fired for such a sacrilegious ad of our beloved Pope kissing anybody. Our president kissing. You should be locked up. No wonder our country is going down the toliet. now when you declare bankruptcy the idiots at the top will walk away with millions in their pockets and a swift kick in the ass to their employees as they hold the door on their way out.


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