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World’s first Fashion Hotel to be built in Dubai
Fashion TV signs agreement with the Al Habtoor Group to build in Dubai the world’s first Fashion Hotel.
May 21, 2011 2:38 by p.deleon
Fashion TV has signed an agreement with Al Habtoor Group to launch what is said to be the world’s first ever Fashion Hotel in Dubai.
The five-star project will be owned and operated by the Al Habtoor Group.
It will have 30 storeys and the exterior will display a projection using a 100-metre LED screen, broadcasting the latest Fashion TV highlights, around the clock.
The Fashion Hotel looks set to be the first of many. The Al Habtoor Group and Fashion TV plan to make it the first of a chain of Fashion Hotels in key locations around the world.
The hotels are hoped to appeal, not only to the ever growing global fashion community, but to sophisticated urban professionals and tourists.
They will also be designed to cater for large-scale fashion industry and promotional events, as well as fashion shows, VIP parties, photo and movie shoots. They will be an ideal location in which to hold celebrity interviews, as well as a host of other social engagements.