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39pc of men in ME would cancel a date to watch sporting event, says survey
A staggering 39 percent of men in the Middle East are prepared to cancel a date with their partners to...
November 1, 2009 12:00 by Dana El Baltaji
A staggering 39 percent of men in the Middle East are prepared to cancel a date with their partners to watch a sporting event, according to a survey conducted by YouGov for Super.ae, a football portal, part of the Abu Dhabi Media Company (ADMC).
Out of the 918 men surveyed in the UAE, Saudi Arabia and Egypt between September 16 and 27 2009, 20 percent said they would skip work or school to watch an sporting event, and 50 percent admitted to checking scores during family functions, including weddings.
The survey also showed that men in the region are twice as likely to surf sports websites than Twitter, spending an average of 3.9 hours per week on the websites, and only 1.6 hours per week on Twitter.
“The results are not at all surprising particularly in the Middle East where sport in general and football in particular, forms such an important part of the average male’s lifestyle,” said Ricky Ghai, executive Director of Digital Media, ADMC. “The fact that football scored over all other sports is just another indicator of how seriously this region takes the game. In fact, it was the need to cater to these dedicated followers that was a critical factor in our decision to launch Super.ae.”
The survey was conducted to celebrate the launch of the football portal on October 11.