Consumer demand still weak in the UAE
A study by Datamonitor says that 70 percent of the UAE consumers are actively curbing expenditure.
January 24, 2010 4:20 by kippreport
More than 55 percent of the consumers in the UAE feel that they are financially worse off now than they were six months ago, according to a survey conducted by research firm Datamonitor. The study says that 70 percent of the UAE consumers are taking active measures to control discretionary expenditure, while 40 percent say that they are making lifestyle changes to save money. The weak consumer demand could adversely affect the Dubai Shopping Festival beginning on January 28, the report says.
“Retailers will need to focus on value-centric marketing, shop layout and atmosphere and in-store merchandising to maximize sales during the shopping event,” a release from the company says.