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Dubai tourism up 4 pc in Q2

August 19, 2009 12:50 by Aarti Nagraj

Dubai tourism bucked the global trend and rose by 4 percent to 1,857,724 in the second quarter of 2009 compared with the same period last year, according to figures published by the Dubai Department of Tourism and Commerce Marketing (DTCM) on Wednesday.

The rise is attributed to discounted hotel rates and an aggressive global marketing campaign.

“The Government of Dubai has reacted quickly and appropriately with high-profile advertising campaigns, tactical promotional activity, as well as travel trade familiarization trips, sales incentives and educational events so that Dubai remains front of mind,” said Ian Scott, director UK and Ireland for DTCM.

“And investment in the product continues, contrary to some reports, at a time when slashing budgets would be the easier option.”

Tags: DTCM, Dubai, Dubai Department of Tourism and Commerce Marketing, tourism