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Mindshare Media Summit Provides Push Forward for Industry

December 3, 2012 5:56 by

Mindshare, recently concluded its 3rd annual Media Summit, held on November 20that the Address Dubai Marina in the United Arab Emirates.The unique event brought together some of the brightest minds in technology and marketing, focusing on the theme, “Generation Multi-Screen”. Through a number of engaging presentations, the summit took a winding journey of discovery into the potential future of our ‘multi-screened’ world in which smartphones, tablets, laptops, desktop computers, and televisions have taken a dominant role in daily life. Over 300 attendees from a range of industries, from marketing professionals to business leaders and media, participated in the event.


The summit featured some of the foremost thinkers on the intersection of social behavior and consumer electronics, including keynote speaker Mike Walsh, a best-selling author on trends in technology. Also giving remarks were Olivier Van Duuren from Microsoft’s Solutions & Innovations team,and Jeff Cole from the Center for the Digital Future, while Jamil Abu-Wardeh, founder of JAW Media, looked at thepotential growth and influence of stand-up comedy on social media platforms.Mindshare Global Digital Leader Norm Johnston gave a presentation on the effect of the multi-screen lifestyle on human social behavior, andRobbie Douek, Head of Mobile Product Solutions SEEMEA at Google, talked about how our electronic ‘smart’ devices are getting intuitive with each passing day. The final addition filling out the line-up of speakers was Osman Sultan, CEO of du Emirates Integrated Telecommunications PJSC, who briefed the audience on mobile and multi-screen developments particular to the UAE market.


“Once again we have been able to push the boundaries with this media summit,” commented Samir Ayoub, Chief Executive Officer of Mindshare in the MENA region. “Analyzing the current use of digital technology in our lives has been a major part of this event, but simply looking at the present is not enough. As an industry, we need to try to predict what the technological landscape will look like in six months or a year, if not farther down the road. As humans, we do this best in a collective environment where our minds are being bombarded with different perspectives. We believe we created such an environment with this forum, and have no doubt that all the participants are going to leave with new ideas about the future of both marketing and technology.”


Mindshare, part of the WPP global communications group, was launched in 1997 and now has over 100 offices around the world. In October 1999, Mindshare MENA was the first independent agency launched in the region. Today Mindshare has over 13 offices in 10 countries across the GCC, Levant, and North Africa.


Mindshare works collaboratively with clients to increase brand awareness among consumers. The goal is to heighten brand recognition and exposure – thereby increasing profits – by creating unique solutions for clients’ communications challenges.


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Mouna Ajam

Regional PR Manager

Mindshare Middle East North Africa

[email protected]

Office: +971 4 454 7444 Ext 1150

Mob: +971 55 4714977

Fax: +971 4 454 7455

Business Central Towers, Level 45, Tower B, Dubai Internet City, Dubai, UAE

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