Kippreport’s top insights from the Digital Media ForumMarch 29, 2015 11:16
Mobile transactions enabled through Etisalat, NBAD deal
Solution offers UAE merchants on-the-go bank account access to receive payments.
October 22, 2013 5:21 by kippreport
Rising MEA telco star, Etisalat and the National Bank of Abu Dhabi (NBAD) have inked a deal to offer mobile point-of-sale (mPoS) solutions to UAE merchants, allowing card payments for customers.
The partnership was announced at GITEX Technology Week, taking place in Dubai this week.
The solution allows merchants to use smartphones with a free downloadable application from Etisalat. This, along with the mPoS reader, which plugs into the smartphone’s headphone jack is a simple plug and play setup. Once linked to the NBAD’s merchant account, vendors will be able to accept payments within minutes.
“Etisalat’s partnership with the NBAD is significant as it provides mobile merchants and service providers an added value to offer customers flexibility in making payments from different business locations. This gives retailers a competitive advantage and the ultimate convenience to their large customer base,” says Khalifa Al Shamsi, Etlisalat’s chief digital services officer.
Abdulla Al Otaiba, senior general manager of retail and commercial Gulf at the NBAD, adds: “Customers demand the convenience of being able to make card payments for all goods and services. Businesses will soon be able to address this demand through the mPoS solution that we have developed with Etisalat. ”
The mPoS solution is particularly well suited to small- and medium-sized businesses that were previously unable to deploy the infrastructure to process card payments and any businesses operating outside of traditional retail environments, such as fast food and other kinds of delivery services.
Currently operating across 17 countries on five continents, the NBAD provides 24-hour internet banking service through NBAD Online and NBAD Direct, the SMS-based payment service (Arrow).