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Nokia Lumia 720 launches ‘Man of Steel’ campaign
Includes a 'Man of Steel' application, exclusive to Nokia Lumia Windows 8 smartphones
June 12, 2013 8:49 by kippreport
Nokia and Warner Bros. Pictures have teamed up for a global co-marketing partnership with the latest instalment of the Superman franchise “Man of Steel.”
The Nokia Lumia 720 is the latest in the Nokia Lumia smartphone range in the Middle East. The campaign will include a number of touch points on air, digital, retail, theatre and through exclusive ‘Man of Steel’ content, including merchandise. More features include an immersive Man of Steel app, exclusive to Nokia Lumia Windows 8 smartphones.
Nokia is also launching an official Man of Steel Hub (www.Nokia.com/ManofSteel) for a collection of digital comics, video content and images. The site hosted a photography challenge, and the winners attended the film’s world premiere in New York, along with limited edition, official memorabilia.
Fans will have the chance to get their hands on limited Lumia 720 Man of Steel phone edition along with covers for the Nokia Lumia 920 and Lumia 720.