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Pizza Express launches Pizza Express membership as part of major expansion in UAE
December 6, 2012 5:21 by kippreport
In addition to the ongoing refurbishment plans PizzaExpress have recently launched a cashless PizzaExpress Membership card. The membership card was revealed during a launch event at the Al Safa branch at Jumeirah which was attended by Neil Wickers Managing Director of PizzaExpress International (London)
Anand Radia – Managing Director at Pizza Express UAE said: “We are really excited about all the new changes that are being rolled out. We appreciate the impact the global economy has on individuals choice of dining, we saw this as an opportunity to give back and thank our PizzaExpress fans.”
PizzaExpress have already begun the transformation’s, starting with their newest award-winning Restaurant in Fujairah. Over the next 12 months the UAE will see a transformation at all existing PizzaExpress restaurants as well as an expansion plan targeting prime locations.
The card was inspired by the success of an SMS campaign that went out in recent months that offered any Pizza, Pasta or Salad at 25AED,. Total 30,000 SMS’s went out and over 100,000 people availed the offer.