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24 The Fragrance hits Areej stores across the UAE

Following the successful launch of 24 The Fragrance, which is inspired by the main character of the award-winning TV show Jack Bauer, the fragrance is now available exclusively at Areej across the UAE & Virgin Dubai stores.

August 11, 2009 12:00 by

The distinguished fragrance, is manufactured under license from Twentieth Century Fox Film Corporation by ScentStory FZE, a UAE based company. While the bottle and ingredients are imported from France, 24 The Fragrance is entirely designed and developed in Dubai. It is the first Western selective fragrance to be made in the UAE. For more information about ScentStory and 24 The Fragrance, please visit


The exceptional fragrance is designed for a man with strong personality who is strong robust and tough, yet sensitive.


24 The Fragrance opens with emotions of vibrancy and dynamism, created by the enchanting blend of lavender, mandarin orange and bergamot. A flash of lemon completes the thrill of intense freshness.


At its heart, lie expressions of self assurance and masculinity captured by a savvy mélange of nutmeg, cinnamon, pink pepper, mint, caraway and anise, an exquisite bouquet of enticing spices to unveil the true essence of the fragrance.


The lasting impressions of 24 The Fragrance are of gripping and cliff-hanging sensations with notes of amber, musk, oak moss, vanilla and wood providing the finishing depth to the scent that you want to last for a long time.





About ScentStory FZE

ScentStory FZE, a UAE based company, was recently founded by Gabriel Chami. With over a decade of experience working in fine fragrances throughout the Middle East, embarking on the 24 fragrance project fulfilled a long held ambition of Gabriel; to be the creator of an original fragrance product.


Naturally, Gabriel is an avid fan of the 24 TV series and it was this passion that led him to approach Fox to create 24 The Fragrance. Following acceptance of his proposal by Fox, Gabriel recruited Daniel Clarke to the project to head the design and marketing development. Daniel, with his strong experience in fragrance design, says he has one clear aim: “to design and deliver a fragrance product that will delight the millions of worldwide fans of 24, the TV series.


Gabriel and Daniel shall turn dream into reality when 24 The Fragrance launches in June 2009. They have a long term vision for the brand and have already started working on designs for line extensions. ScentStory is working on other innovative projects, which it hopes to bring to market in the near future.


About Fox Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company as well as third party lines. The division is aligned with Twentieth Century Fox Television, the top supplier of primetime entertainment programming to the broadcast networks.





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