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2nd MIDDLE EAST FRAGRANCE SUMMIT IN DUBAI– GLOBAL RETAIL HUB

April 25, 2012 3:44 by



Fragrance Foundation Arabia (FFA) are pleased to announce the 2nd Middle East Summit which will be held at the Ritz Carlton, DIFC, Dubai, on the 27th & 28th May 2012.

Fragrance Foundation Arabia (FFA) hosted its first Middle East Fragrance Summit (MEFS) last year, which saw record attendance from key international players from the Fragrance Industry. Last years speakers included Jean-Pierre Houri , President of International Fragrance Association (IFRA) Belgium, Pierre Wargnye Vice President of International Flavours and Fragrances (IFF) France, Abdullah Ajmal, General Manager from Ajmal Perfumes UAE, to name the few.

Last years focus was based around “Bridging Innovation”, the Summit highlighted how International Fragrances are targeting the Middle Eastern Consumers and how the Middle Eastern Fragrance Manufacturers are in the position to enter the Western Markets.

This year the 2nd Middle East Fragrance Summit 2012 presents a global platform for industry thought leaders to come together to discuss, ideate and innovate, as well as strategise on how to tap the unlimited potential of the Middle East Fragrance Retail Market. After much extensive research the Foundation decided to base this years Summit around the Middle East being the “Global Retail Hub”.  With a wide spectrum of topics from Niche Retail to Innovative Ideas on Visual Merchandising the Summit is set to be of great value to industry insiders.

Fragrance Foundation Arabia (FFA) are pleased to announce that this is the first platform of its kind in the Middle East that is focused on Fragrance Retail. The Summit has been positioned to target the Fragrance Retail Market as well as Brands, Distributors and Regional Fragrance Manufacturers.

The Summit will be inaugurated by His Excellency Sheikh Ahmed Butti Ahmed, the Chairman of Ports, Customs and Freezone Corporation, Director General of Dubai Customs

Confirmed speakers for the summit are Mr. Mohamad Al Fahim, CEO of Paris Gallery Group UAE, Mr. Roja Dove from Roja Dove Fragrances London, Mr. Eng Mohamad Badri, Director General from Emirates Standardization and Metrology Authority UAE, Ms. Victoria Christian from Clive Christian London, Abdul Wahab Al Hawaj, Director of Al Hawaj & Sons Bahrain, Ms. Gouzelle Ishmatova, Category and Innovations Director Body Shop London, Mr. Mark Lockyer, Managing Director from Sampling Innovations London, Mr. Basel Adel, Director Retail for Nielsen Company UAE, Mr. Mohammad Lootha, CEO of Dubai Economic Department UAE, , Grant Osborne, CEO from Basenotes London.

Mr Shahzad Haider, Chairman of FFA says: We will be discussing the most challenging and extra opportunistic environment of the Middle East Retail Industry, which has turned dramatically in the last decade. International Retailers and Fragrance Brands across the globe have the opportunity to create and explore an insightful dialogue to learn from a lucrative region for the fragrance business.

The 2nd Middle East Fragrance Summit is now open for registrations, Places are limited and companies are being strongly advised to confirm at the earliest to avoid disappointment.

END

Contact: Sam Malik

Dubai Tel:  +971 55 838 0566

London Tel:  +44 7912 301 114

Email: [email protected]

About Fragrance Foundation Arabia

Fragrance Foundation Arabia was founded on the 27th of October 2008 by signing the license agreement with Rochelle Bloom and Miss Mary Ellen Lapsansky, president and vice-president of The Fragrance Foundation US in Dubai, invited by Mr. Shahzad Haider, Chairman and Mrs. Grit Pannier, President of Fragrance Foundation Arabia. 

The Fragrance Foundation headquarterd in NYC was established in 1949 by six industry leaders affiliated with the legendary fragrance houses Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Perfumes Weil, to develop educational programs about the importance and pleasures of fragrance for the American public. Today the Fragrance Foundation has become an international source for historic, cultural, scientific and industry related reference materials. The Foundation maintains one of the most extensive print and video fragrance libraries in the world. It publishes educational and sales training materials. The Foundation produces videos and consumer publications and holds seminars and symposia for its members as well as for the international fragrance industry. 

In 1982 the Board of The Fragrance Foundation established the Sense of Smell Institute (formerly the Olfactory Research Fund) at the Foundation. The Sense of Smell Institute is devoted to supporting significant scientific and psychological research at leading universities and hospitals around the world related to unraveling the mysteries and importance of the sense of smell and the psychological benefits of Fragrance. Currently, the Foundation’s international members include manufacturers, suppliers, media, advertising and public relations agencies as well as designers, packagers and retailers. 

Every year the respective Fragrance Foundations around the globe organize the prestigious FiFi Awards. The American “FiFi” Award was initiated in 1973 by the then president to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European “FiFi” was awarded. 

The Middle East chapter is the second one outside of Europe, following the foundation of partner organisations in Australia, UK, Italy, France and Germany.
The Arabian Gulf is the world’s largest consumer per capita of perfumes in its many different genres. 

The Fragrance Foundation Arabia like all other partner foundations will carry out the mission of The Fragrance Foundation, to enhance the image of the fragrance industry and expand the appreciation and use of fragrance in all its forms across all distribution channels globally.

For more information visit our website.

http://www.mefragrancesummit.com/

http://www.fragrancefoundationarabia.org/



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