Aïshti opens Beirut's first Chloé flagship boutique

Aïshti opens Beirut’s first Chloé flagship boutique

January 28, 2010 12:00 by Aarti Nagraj

On Saturday, December 19, 2009, to celebrate the opening of Chloé’s flagship boutique in the Beirut Souks, Aïshti and Chloé teamed up to organize a luxurious event complete with a dazzling fashion show featuring Chloé’s Spring/Summer 2010 collection and music by star DJ VV Brown. The event was hosted by Aïshti’s chairman and CEO, Tony Salamé, and by Chloé’s Chairman and CEO, Ralph Toledano. High-profile guests included American Ambassador to Lebanon Michele Sison and former Lebanese first lady Mona Hraoui, as well as local and international press.

The evening started out with an elegant cocktail party held right in front of the new Chloé boutique, which covers 225 square meters, in the visually striking and just opened Beirut Souks in Downtown. Guests were then invited to another section of the Souks to view a catwalk show featuring Chloé’s latest spring/summer 2010 collection designed by artistic director Hannah MacGibbon. The trunk show was followed by a huge party as guests danced late into the night to the electrifying sounds of international DJ VV Brown.

The new boutique showcases the complete range of products designed by Hannah MacGibbon, from ready-to-wear to bags, shoes and leather goods.

Upon entering Chloé, one is enthralled by the state-of-the-art boutique. Mannequins stand out as objets d’art, like sculptures in a museum. Adding prominence are the mirrors placed sparingly against the walls.

After its Beirut opening, Chloé plans to further expand its presence in the Middle East with more boutiques in the region.

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