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Al Rostamani Group appointed as sole agent of Citroen in the UAE
Al Rostamani Group assigned as sole agent of French automaker in the country.
June 1, 2010 9:58 by Rasha Reslan
The UAE-based Al Rostamani Group and renown French automaker Citroen signed an agreement to launch Citroen cars in the UAE. The agreement grants the Al Rostamani Group to be the sole agent and distributor of Citroen throughout all the emirates.
“Such a collaboration that is reached between two prominent groups is key for the growth and suitability of our Group and we are very pleased with this agreement. We are confident in our ability to promote Citroen in the local market, as we have been achieving over the years success with other strategic partners. Today, this partnership with Citroen marks the beginning for future investments. We will soon open a showroom in Dubai by November and shortly thereafter in Abu Dhabi,” said Mr. Marwan Abdullah Al Rostamani, Chairman of Al Rostamani Group
The Group has enjoyed a steady expansion in its automotive division particularly over the past three years. By providing comprehensive services from sales to maintenance and repair operations, the division built a sustainable and innovative enterprise in the industry of car dealerships.
On its part, Citroën expressed its commitment to stepping up the pace of its international expansion and is focusing on developing further its presence and competitiveness within the Middle East and specifically the Gulf region market.
“From our first meeting with Al Rostamani Group officials, we have shared the same vision of customer satisfaction and delight. We are confident that our products are in good hands. We feel assured that our long-term goals for Citroen in the U.A.E. automobile market will be realized via this new partnership.
This partnership comes at a time when the Citroen brand is witnessing a strong growth in Europe and the rest of the world due to the introduction of new models that have never been more comprehensive. The new lineup of vehicles coupled with the revamped Citroen brand image and the revival of the U.A.E.’s Automobile Market give us great reason to expect wonderful results for Citroen in the U.A.E. Citroen’s anticipated competitiveness in the U.A.E. market is furthered by a favorable exchange rate that we certainly believe will give us an edge.
We are sure that the U.A.E. market will be pleasantly surprised with our new line up and Al Rostamani group’s commitment to the brand will lead to a very warm and enthusiastic reception of Citroen”. Stated Mr. Jean Louis Chamla, Vice President – International Sales and Marketing at Citroen.
For over ninety years, Citroen has led the car manufacturing market as a top designer of high quality, stylish automobiles. Fusing classic standards to modern innovation, Citroen ultimately masters the art of customer satisfaction. It aspires to business sustainability and environmental protection, with the aim of leading the Middle East toward green technologies.
In 2009, Citroën set a number of records not only in unit sales or market share in France, Germany, Russia and China, but also in motor sports. For the fifth time, the brand was placed first in the Manufacturer category of the World Rally Championship, a distinction that resulted from effective teamwork and clearly demonstrated Citroën’s automotive expertise.