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Alserkal Holding receives Bridgestone Corp. President during his recent visit to Dubai

November 5, 2009 12:00 by

Nasser Bin AbdulLatif Alserkal Establishment, the sole distributor of Bridgestone tyres in Dubai & Northern Emirates, has welcomed Mr. Shoshi Arakawa, Chairman of the Board, CEO and President of Bridgestone Corporation, in its showrooms in Dubai.


Mr. Shoshi Arakawa, joined Bridgestone Corporation, the world’s leading tyre and rubber products manufacturer, in 1968 and has held a number of senior roles during his career. During his visit he discussed future with Alserkal officials on the current market situation, and also touched upon Bridgestone’s corporate guidelines.


Among UAE, Dubai and Northern Emirates are significant markets, and play a vital role in Bridgestone’s continued growth program in the region. This visit further demonstrates Bridgestone’s commitment as a manufacturer to the region, and the importance they assign to it. All Bridgestone customers stand to gain from this visit as it gives added impetus to Bridgestone’s continued mission to serve society with superior quality.


Mr. Ahmad Alserkal, Managing Director of Nasser Bin AbdulLatif Alserkal Establishment, with other staff members received Mr. Shoshi Arakawa with key delegates in their state-of-the-art showroom facility located on Sheikh Zayed road, near interchange #3.







About Alserkal:

Nasser Bin Abdullatif Alserkal Establishment was founded in 1947 by Nasser Bin Abdullatif Alserkal, who played a significant role in the company’s development in the UAE. Today, the company is the sole importer and distributor of the international tyre brand Bridgestone, for the whole of Dubai and the Northern Emirates.


With Bridgestone leading the market in tyre sales, Alserkal holds approximately 30% of the total market share among all brands in Dubai and Northern Emirates; and 45% share among all Japanese tyres available. The collaboration between Bridgestone and Nasser Bin Abdullatif Alserkal has resulted in Bridgestone being the no: 1 tyre brand in the region.


At Alserkal, a professional, dedicated team is assigned to manage the business activities and services such as: sales, technical support and training sessions on tyre care and maintenance.


For More Information please contact:


Nina Shibly

Pencell PR & Events 

Tel: +971-4-4278733

[email protected]


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