Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
American eagle outfitters expands further across Middle East
Following success at Mirdif City Centre in Dubai and The Avenues in Kuwait, American Eagle Outfitters opens brand new store at Mall of the Emirates in Dubai.
November 12, 2010 4:23 by Rasha Reslan
American Eagle Outfitters Inc., a leading lifestyle apparel brand for women and men 15-to-25 years old, announced its intention to continue expanding across the Middle East, starting with the opening today of its second store in Dubai at Mall of the Emirates. The new store follows the tremendous success of its flagship stores at Dubai’s Mirdif City Centre and The Avenues in Kuwait, both of which opened earlier this year.
American Eagle Outfitters’ Middle East expansion, being carried out in cooperation with franchisee M.H. Alshaya Co., the leading retailer in the region, reinforces the brand’s international growth strategy and its commitment to the region. American Eagle Outfitters stores provide casual and affordable fashion of the highest quality for men and women.
“International expansion is an important part of American Eagle Outfitters’ growth strategy,” said Chris Fiore, Executive Vice President for International, American Eagle Outfitters, Inc. “Our success in Dubai and Kuwait over the last seven months reflects the huge potential of the market and we wish to reinforce the American Eagle Outfitters lifestyle experience with another store at the iconic Mall of the Emirates in Dubai. The region offers a significant opportunity for our high-quality, affordable fashion promise. We are working closely with Alshaya on opening additional branches in both locations as well as in further new markets across the region.”
The new American Eagle Outfitters store at Mall of the Emirates features high-quality, on-trend clothing and accessories at affordable prices, targeting 15-25 year old guys and girls. Reflecting the brand’s casual lifestyle, the in-store collection also presents a multitude of styles, fits and washes in American Eagle Outfitters’ signature denim collection.
The brand also offers a broad collection of fashion knit tops, graphic tees, fleeces, shorts, as well as accessories — footwear, jewelry, belts and swimwear. The AE casual lifestyle collection offers the highest quality soft, comfortable fabrics, featuring on-trend styles and great value.