Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Amodoria: Where technology meets art
British brand gives everyday technology a makeover to make it as unique as you.
September 19, 2013 11:01 by kippreport
Amodoria, the exquisite British fashion, lifestyle and technology brand, is delighted to announce its official launch in the Middle East. A pioneer in bringing beauty to technology by pairing fine jewelry aesthetics with world-class artisanship, Amodoria’s debut coincides with the announcement of the new iPhone 5S and 5C. But, Amodoria goes several steps further by offering its elite clientele rose, yellow, white and black gold handsets with a combination of exotic leathers and precious gemstones which will be available from 1st of October through their retail outlets in the United Arab Emirates and headquarters in Jumeirah Lakes Towers, Dubai.
The launch also coincides with the World Luxury Expo in September 2013 in the globally renowned Kempinski Emirates Palace in Abu Dhabi, where the brand already showcases its devices. Jumeirah Zabeel Saray on the Dubai Palm also features Amodoria products in its boutique. Amodoria has been recognised as the official supplier to the Jumeirah Group of Hotels, and will be looking to expand its reach into the hotel’s worldwide network to destinations such as London, Rome and Frankfurt.
Amodoria was founded in 2012 following a meeting between Dadkarim Mulla, and Dennie Wallace, the latter of whom had previously worked in the luxury and telecommunications industry. The likeminded entrepreneurs soon recognised that there was an opportunity to create a bespoke mobile phone to far exceed the specifications of any of the competitors in the marketplace.
With Dennie’s experience in the industry and Dadkarim’s business know-how and access to superior metals, the concept for Amodoria phones and accessories was born. Since the initial meeting, the collection has grown significantly and in the coming months the product range will expand further with announcements of new beautiful luxury tech objects, which celebrate the privileged life and showcase world-class artisanship.
Products are designed by award winning Italian designer, Erminio De Monaco, and produced in state of the art manufacturing facilities in Italy and Germany. The brand brings the highest level of quality, design innovation, and fashion to bespoke, made to order products. The company’s co-founder and CEO, Mulla notes: “There are some products that are better created by machines than by people – this is just not one of them.” Amodoria’s access to the world’s rarest metals, stones and exotic leathers also allows it to stand out from a luxury world, which has gone mass market, with its luxury creations coveted by connoisseurs. Amodoria remarkably prestigious client list is testament to its product, including royals, prominent businessmen and fashionistas, as well as partnerships with notable corporations and institutions such as Quintessentially, Rolls Royce Automobiles, Supper Club and United Arab Bank.
In an age of mass production in the technology sector, consumers are rarely given the option of expressing themselves. In contrast, Amodoria’s clientele allow their personalities to shine through and curate their own brand portfolio with products that display understated luxe, timeless appeal and the technical integrity of a quality European product.
The current website is exclusively membership and invite only for existing or new Amodoria clientele, but to coincide with the World Luxury Expo in Abu Dhabi, a website for the general public is set to be launched on 27th September.