| Kippreport.com

AMRB announces exciting syndicated offers on occasion of its 10th anniversary

May 10, 2009 12:00 by Aarti Nagraj

AMRB, a respected Market Research firm, announced the launch of exciting syndicated offerings on the occasion of their 10^th anniversary. Some of these were the TRU-AMRB Global Teens Study 2010 and Service Punch: Customer loyalty study among credit card holders in UAE.

TRU-AMRB Global Teens Study 2010: TRU, a Kantar Group company, and pioneer in teen research, conducted a Global Teens Study in 2008, covering 16 key markets. Now, AMRB & TRU bring this research to the region with the inclusion of KSA, UAE and Egypt in the 2010 global study, which has been extended to 23 countries. The results for 2008 study showed that youth balance respect for their own culture with openness to other cultures, that teens all over the world are quite attached to their families and that although teens do seek fun, they are also conscious of personal progression i.e. they want to ‘Have it all’. The earlier study also uncovered many other interesting details, such as the 3 favorite brands among global teens being Coca-Cola, Nike and Adidas.

Fieldwork for the 2010 edition is being launched across the 23 countries; the global and country reports will be available by Q4 2009. The Middle East leg will have detailed coverage of KSA and Egypt, along with key facts on Emirati Teens.

Service Punch: AMRB has also conducted a syndicated Customer Loyalty study amongst credit card holders in UAE, covering 900 interviews across Abu Dhabi, Dubai and Sharjah. Results determined interesting outcomes on factors driving customer loyalty which ranged from trust, reliability, customer focus, value, credit limit to service changes amid others. AMRB also arrived at a loyalty matrix classifying each bank’s franchise into 4 segments – Truly Loyal, Trapped, Accessible and High Risk.

Other initiatives planned include a mobile based response system that could provide real time information to marketers looking at getting quick feedback from their target audience. AMRB shared results from a pilot exercise conducted in KSA and UAE, which showcased how even one or two simple questions could provide relevant insights for marketers.

-ENDS-

About AMRB: AMRB is part of Kantar Group, the information, insight and consultancy division of WPP Plc. AMRB operates across the MENA region via offices in UAE, Saudi Arabia, Egypt and Algeria, and is one of the fastest growing market research agencies in the region. For more information, please visit www.amrb-mena.com