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Atlantis, The Palm Joins Emirates’ Prestigious Skywards Programme

Seize the opportunity to discover the Atlantis experience with benefits and rewards for resort stays, dining experiences, Aquaventure, Dolphin Bay and much more.

June 22, 2010 3:38 by

Dubai, United Arab Emirates (21 June 2010) – Atlantis, The Palm continues to strengthen its position as an icon of Dubai by teaming with Emirates, the leader of air travel to the Emirate, by becoming a partner in the prestigious Skywards Programme. Guests of Atlantis will earn Skywards Miles throughout the resort, and depending on the level of the Membership, guests and visitors will be able to enjoy additional benefits throughout Atlantis, the first truly integrated entertainment destination resort in the Middle East, therefore giving Members the unique opportunity to both earn Miles and enjoy benefits.

A Skywards Member staying at Atlantis, The Palm will receive 1 Skywards Mile for each $US1 spent when booking via the Atlantis website ( or by calling Atlantis reservations direct at +971 4 426 1000. To celebrate the partnership, Members who stay at Atlantis between now and 31 August 2010 will earn triple Skywards Miles. In addition, Members that are staying at the resort can earn miles on all dining experiences, from contemporary gastronomic cuisine by three star Michelin Chef Santi Santamaria, and cutting edge sushi by world-class Chef Nobu Matsuhisa to family-style authentic Italian in Ronda Locatelli by Chef Giorgio Locatelli and French flavours by Parisian Chef Michel Rostang.

Resort guests can also earn miles when enjoying the Atlantis Spa, where guests can discover the ultimate indulgence in a haven of tranquillity and well-being and earn Miles as they discover the fun and education of a dolphin interaction at Dolphin Bay. Resort guests can also earn Miles on retail purchases, telephone calls and laundry charges when charged to the Member’s guest room.

In addition, depending on the level of membership, Skywards Blue, Silver or Gold, each level offers a greater degree of privilege as a guest or visitor to Atlantis, The Palm. Members can enjoy preferential rates at The Atlantis Spa, The Lost Chambers, Ray Feedings and Back-of-House Tours, Aquaventure, and Dolphin Bay, including preferred check-in at both Aquaventure and Dolphin Bay. Members can also benefit from discounts throughout the dining experiences at Atlantis, and complimentary internet access. Depending on the level of membership, guests may enjoy a complimentary upgrade, preferred resort check-in and late check-out.

“We are delighted to welcome Atlantis, The Palm as our newest hotel partner. Our members can earn Miles, and enjoy discounts and upgrades (depending on the level of membership) at the luxurious resort. We are always looking for new ways to make Skywards’ membership more valuable to our members. This partnership will allow our members, both in the UAE and those coming to Dubai, to enjoy all that Atlantis, The Palm has to offer,” said Brian LaBelle, Skywards’ Senior Vice President.

“Atlantis is thrilled to partner with Emirates on their Skywards Programme,” commented Brett Armitage, Senior Vice President, Sales at Atlantis, The Palm. “Atlantis is always looking for ways to add value for our guests and a partnership with Skywards allows for guests not only to earn Miles while they enjoy Atlantis but also benefit from a wide variety of privileges.”

Atlantis, The Palm transports guests into a dazzling, imaginative world, encompassing a 46 hectare site with 17 hectares of water themed amusement at AQUAVENTURE, extensive fresh and salt-water pools and lagoon exhibits, an open-aired marine habitat second only to Mother Nature, a seemingly endless stretch of beach, luxury boutiques, numerous dining choices including four celebrity chef restaurants, an exciting nightlife experience, a Spa and Fitness Centre, and 5,600m² of meeting and function space. With its enviable location atop the crescent of The Palm Jumeirah, the opening of Atlantis was a landmark event, redefining tourism in Dubai as the first truly integrated entertainment resort.

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