Brocade Bolsters Investment in EMEA with Opening of New Regional Briefing Center
Growing, global network of executive briefing centers help customers drive business transformation through network innovation
March 13, 2012 12:00 by Colin_Saldanha
DUBAI, United Arab Emirates – 13 March, 2012: Brocade (NASDAQ: BRCD), the leader in fabric-based networking solutions, today expanded its investment in EMEA with the opening of a regional briefing center (RBC) located in the UK. The new networking solutions center will showcase leading-edge product demonstrations and facilitate discussions for enterprise, campus and service provider customers throughout the EMEA region.
Part of the RBC, Brocade today also opened the Brocade Innovation Centre – a facility where customers can obtain insight into how open-standards networking environments can be designed and deployed, helping them drive business transformation through network innovation. Brocade opened the RBC in a formal ceremony hosted by Brocade CEO Mike Klayko and a number of VIP guests including customers, partners and members of the media.
The Brocade RBC in EMEA is the newest facility in a global network of briefing centers that Brocade maintains to support customer visits in key markets. Brocade already operates an award-winning, world-class facility at its headquarters in San Jose, Calif. that hosted more than 800 customer visits in 2011, a 500 percent increase from the previous year. In February, Brocade also opened a new regional briefing center at its Singapore offices to support customers throughout Asia Pacific (APAC).
“These investments are aimed at achieving our company’s goal of constantly enhancing our ability to serve the needs of our customers worldwide,” said Michael Klayko, CEO of Brocade “While we are justifiably proud of our world-class EBC facility at our corporate headquarters, these regional briefing centers make it easier for our non-US customers to do business with us by enabling them to access Brocade resources, explore solution options, and interact with our staff in their home region.”
As users seek to drive business transformation and address user demand for ubiquitous access to information and applications, network innovation is imperative. The opening of the EMEA RBC and Innovation Center is a strategic initiative for Brocade as it is directly correlated to the opportunities available in the region. According to Gartner1, the enterprise networking market in EMEA will be worth more than $14 billion by 2015, up from $11.5 billion in 2010, and this facility is ideally placed to help Brocade and its partners leverage the market opportunity.
“In the past few years, the way we consume and create information has evolved exponentially,” commented Alberto Soto, VP EMEA at Brocade. “Delivering ubiquitous access to information and applications, while preserving data centre resilience within budget constraints, has led the IT industry to innovate at a pace not seen for a generation. With the launch of the EMEA RBC and Innovation Centre, we are providing a unique location where customers can engage Brocade and its partners to understand how to leverage radically simplified, high-performance networking solutions to meet their business goals.”
The EMEA RBC will have both logistic and technical staff to coordinate briefings and seminars with Brocade sales teams, partners and customers to brief them on the latest solutions, roadmaps and demonstrate solutions spanning service provider, enterprise data center and campus LAN environments. To schedule a briefing, please contact your local Brocade sales representative.
Brocade (Nasdaq: BRCD) networking solutions help the world’s leading organizations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com)
© 2012 Brocade Communications Systems, Inc. All Rights Reserved.
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1 Source: Gartner, “Forecast: Enterprise Network Equipment, Worldwide, 2007-2015”, Dec 2011