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Capillary Paves the Way for Rapid ROI in the Middle East

Michael Geisler, Regional Director, Middle East & Africa, Capillary Technologies

With Capillary’s Next Generation Customer Experience Management Solutions, Consumer facing businesses can witness 5-7% increases in sales and 4-6X ROI on margins

July 9, 2014 11:18 by

Capillary Technologies, the leading provider of cloud-based integrated retail solutions, today announced the expansion of its best-in-class customer engagement solutions in the Middle East. It also represents a further step in increasing the company’s Customer Engagement™ capabilities in the Middle Eastern region. Capillary’s existing offices in the region will continue to increase the scale and support for its customers especially those in the retail business sector who play a key role in the region’s economy.


Consumer-facing businesses in the Middle East will now be able to leverage Capillary’s industry-leading Intelligent Customer Engagement Suite of solutions, to drive personalized customer experience across channels such as mobile, social, online and physical stores. Capillary currently powers customer engagement, loyalty initiatives and data analytics for leading retailers such as Pizza Hut, Puma, Marks & Spencer, Red Tag, Homes r Us, VLCC, US Polo and Mihyar. These businesses now enjoy better topline performance, enhanced customer loyalty and superior sales growth within short timelines.


“Through our significant growth in the Middle Eastern market we can clearly see that our solutions have resonated well with customers here,” said Michael Geisler, Regional Head, Middle East and Africa, Capillary Technologies. “Consumer facing businesses are beginning to understand the need to transform the interactions they are having with their customers. They are using big data analytics and CRM technologies to drive predictable revenue growth. Capillary’s CEM solutions will enable these retail marketers to easily and quickly manage their customer data, gain insights and personalize their customer engagement across channels, driving a significant increase in sales and loyalty. We are excited about the value we can deliver to businesses here by being one of the front-runners in the industry.”

Capillary’s suite of ROI-driven Customer Engagement solutions offer real-time loyalty, granular data capture, actionable analytics and instant upsell and cross-sell recommendation engines that generates significant ROI for retailers within weeks of implementation. With its SaaS based platform, Capillary integrates everything that retail marketers and operators require to engage with their customers, weaving social, mobile and online experiences into virtually any point of sale device, from legacy terminals to the latest POS devices and mobile tablets.

With its network of 12 worldwide offices across 4 continents, Capillary works to bring global best practices to the Middle East and create marketing innovation to diligently demonstrate measurable business outcomes and impressive returns for each client initiative. Capillary’s customers typically witness 5-7% increases in sales and 4-6X ROI on margins from their investments with the firm.




About Capillary Technologies:

Capillary Technologies, Inc. is a leading provider of cloud-based integrated marketing solutions that help retailers to engage intelligently with customers through in-store, mobile, social media and digital channels. Capillary’s platform powers end-to-end customer engagement, clienteling, loyalty and social CRM for more than 150 major brands across 10,000 retail locations, bringing instant shopper gratification to over 75 million consumers across the Middle East, South Africa,  Asia-Pacific, United Kingdom and the United States. Capillary’s customers include industry leaders such as Benetton, Nautica, Lacoste, KFC, Marks & Spencer, Puma, Pizza Hut and T.M. Lewin. Capillary has been named Marketing Magazine’s CRM & Loyalty Agency of the Year 2013; Consumer Engagement Agency of the Year 2013, a Gartner 2013 Cool Vendor; and one of Mint/WSJ Bloomberg Businessweek’s Hottest Technology Businesses 2013. Capillary is backed by Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures and American Express Ventures. Capillary’s office is located at Unit No. 3210, HDS Tower, Plot No. PH1-F2, Jumeirah Lakes Towers, Dubai. Contact: +971 800 03570 3225


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For more information please contact:

Mohammed El Batta

Fekra Communications

T: +971.4.4317178

M: +971.55.5542678

E: [email protected]

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